UAE Cultural Awareness

Our 'UAE Cultural Awareness' training course, can be delivered in a classroom setting or via webinar. It is possible for webinar recordings to be uploaded to an eLearning platform, along with supplementary resources, quizzes and case studies for future access.

Aims of the course

Business culture in the UAE is very different from British business culture. To get the best out of your UAE business transactions, it's essential therefore, that you understand the local rules, business etiquette, communication approach and dos and don'ts.  By understanding the local culture, you give yourself the best chances of driving successful and productive outcomes. 

This is an online course, developed by UAE business experts and run by our sister company, 'Commisceo Global Consulting'. The course will give you practical insights to help shape your strategies and materials and the ability to approach your transactions productively and with confidence.

The course can be accessed via the Commisceo Global Consulting website, or, uploaded to in house learning management systems.

Click here for more information:

Who will benefit from attending?

  • Anyone working on fixed projects with Emirati counterparts
  • Negotiation teams
  • Exporters
  • Anyone attending meetings in the UAE or welcoming Emirati counterparts to the South West
  • Ref Nr:
  • Experience Level:
  • Group:
    Main Group

Participants will learn to:

  • Make a great impression and avoid cultural faux pas
  • Communicate clearly and handle conflict carefully
  • Improve negotiation skills and persuade convincingly
  • Avoid mistakes and perform role expertly
  • Enhance professional reputations and secure long-term success

Key topics covered:

  • Framing the course content and its benefits to foreigners working with Emiratis.
  • Uncovering the key influences of Islam within Emirati society, its core beliefs and how it shapes their world view.
  • Learning about the seven Emirates that make-up the country and how they work together through their leaders.
  • Understanding core Emirati values and their impact on the local culture and their way of life.
  • Exploring the Emirati approach to communication, how they say 'no', show politeness, give opinions and manage disagreements.
  • Covering critical aspects of Emirati business culture, such as relationship building, consensus building, negotiations and meetings.
  • Appreciating common taboos and etiquette to ensure foreigners present themselves positively when in the UAE.
  • Affirming that when working with anyone from the UAE, it is important not to draw upon stereotypes.

What's included?

The majority of our courses are customised and delivered in house. Our standard fee for customised course delivery over the duration of a day is £950.00, which includes diagnostics, course customisation to ensure the course meets the specific needs of your organisation, materials and delivery to groups of up to 15 people. This equates to a training investment of £65.00 per head. Certificates are issued upon completion of the training for all participants.

Our South West training teams cover Dorset, Devon, Cornwall, Somerset and Wiltshire. Whether you're in Exeter, Bath, Bristol, Taunton or Salisbury, we have experts trainers at the ready to deliver high impact training to your staff. 

Contact us to discuss further. 

Contact Us

Call: 0330 027 0207

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