Thailand Cultural Awareness

Our Thailand Cultural Awareness' training course, can be delivered in a classroom setting or via webinar. It is possible for webinar recordings to be uploaded to an eLearning platform, along with supplementary resources, quizzes and case studies for future access.

Aims of the course

When doing business it's Thailand it's essential that you understand the local business culture as failing to do so can have a detrimental impact on relationships and productivity. With an awareness of Thai business culture, you will be better equipped to build trusting, productive relationships with your counterparts.  You will also gain an essential understanding of the Thai communication style and learn to manage conversations in a way which avoids confusion and potential offence.

The Thai cultural training course is an online e-learning course, developed by Thai business experts and incorporating professional video, in-country footage, quizzes and case studies.  The course is hosted by our sister company, 'Commisceo Global Consulting'. It can be accessed via the Commisceo Global Consulting website, or, uploaded to in house learning management systems.

Click here for more information:

Who will benefit from attending?

  • Anyone working on fixed projects with Thai counterparts
  • Negotiation teams
  • Exporters
  • Individuals managing suppliers or production process in Thailand 
  • Anyone visiting Thailand for business or hosting Thai counterparts in the South West
  • Ref Nr:
  • Experience Level:
  • Group:
    Main Group

Participants will learn to:

  • Make a great impression and avoid cultural faux pas
  • Respond appropriately to Thai expectations and avoid confusion
  • Communicate clearly and handle conflict carefully
  • Anticipate challenges and solve problems respectfully
  • Enhance professional reputations and secure long-term success

Key topics covered:

  • Framing the course content and its benefits to foreigners working with Thais.
  • Uncovering the key influences of Buddhism within Thai society, its core beliefs and how it shapes their world view.
  • Learning about the role of the Royal Family in Thai history and culture and its importance to Thais.
  • Understanding core Thai values and their impact on the local culture and their way of life
  • Exploring the Thai approach to communication, how they say 'no', show politeness, give opinions and manage disagreements
  • Covering critical aspects of Thai business culture, such as relationship building, consensus building, negotiations and meetings.
  • Appreciating common taboos and etiquette to ensure foreigners present themselves positively.
  • Affirming that when working with anyone from Thailand, it is important not to draw upon stereotypes.

What's included?

The majority of our courses are customised and delivered in house. Our standard fee for customised course delivery over the duration of a day is £950.00, which includes diagnostics, course customisation to ensure the course meets the specific needs of your organisation, materials and delivery to groups of up to 15 people. This equates to a training investment of £65.00 per head. Certificates are issued upon completion of the training for all participants.

Our South West training teams cover Dorset, Devon, Cornwall, Somerset and Wiltshire. Whether you're in Exeter, Bath, Bristol, Taunton or Salisbury, we have experts trainers at the ready to deliver high impact training to your staff. 

Contact us to discuss further. 

Contact Us

Call: 0330 027 0207

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