Account Management

Our 'Account Management' training course, can be delivered in a classroom setting or via webinar. It is possible for webinar recordings to be uploaded to an eLearning platform, along with supplementary resources, quizzes and case studies for future access.

Aims of the course

Client account and relationship management is critical to the long-term success of any organisation. This one-day course has been designed to give participants a practical introduction to the tools, strategies and skills needed to become an effective account manager.

The course will help participants move away from transactional client relationships to one where they understand their clients’ needs, manage potential issues and retain long-standing relationships which the client values.

Who will benefit from attending?

This course is suitable for individuals operating in client-facing account management roles who are required to generate business from new/existing client portfolios.

  • Ref Nr:
    SRM
  • Experience Level:
    Standard
  • Group:
    Main Group

Participants will learn to:

  • Build a relationship which is of value to both parties
  • Manage both the positives and negatives within account management
  • Understand different account management techniques to draw upon
  • Use techniques for dealing with demanding / difficult clients
  • Analyse relationships and implement beneficial measures
  • Appreciate expectations

Key topics covered:

  • Principles of account management and essential skills and attitudes
  • What do clients expect and when can relationships go wrong?
  • Dealing with complaints and issues – turning them around and retaining the relationship
  • How do you currently manage your relationships and how do your clients perceive you?
  • Building rapport with your clients, identifying their needs and gaining their confidence and trust
  • Influence outcomes through effective and open communication
  • Managing mediums of communication, such as teleconferences and webinars, successfully
  • Innovative account management strategies which help the client to see value in the relationship
  • Designing a customer satisfaction survey

What's included?

The majority of our courses are customised and delivered in-house.

Our standard fee for customised course delivery over the duration of a day is £1,400 excluding VAT. This fee includes:

-Pre-training diagnostic meetings with clients to determine training needs and priorities
-Training development and customisation
-Pre-training evaluations
-Full-day onsite training
-Training delivery to circa 20 people
-Trainer travel expenses and travel time
-Post-training evaluations and report
-Materials
-Certificates
-Follow up

For groups of 20 people, this fee is equivalent to an individual investment of £70 per head.

Our South West training teams cover Dorset, Devon, Cornwall, Somerset and Wiltshire. Whether you're in Dorchester, Yeovil, Ilminster, Plymouth, Pool, Bournemouth, Exeter, Bath, Bristol, Taunton, or Salisbury, we have expert trainers ready to deliver high-impact training directly from your office premises to your staff.  This takes the headache and hassle out of traveling and allows greater flexibility in the number of participants. 

Contact us to discuss further. 

Contact Us

Call: 0330 027 0207

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