International Social Media Strategy

• Ref Nr:

  MKISMS
• Experience Level:

  Standard
• Group:

  Main Group

Participants will learn to:

• Demystify social media and build social media strategies which reflect organisational objectives
• Understand the impact of social media on the business bottom line Identify and prioritise the international business objectives
• Avoid social media stealing your time
• Learn simple ways to measure results to eliminate ineffective activity
• Use practical tips and strategies to enhance marketing success

Key topics covered:

• International social media channels and strategies
• How does social media fit within the sales cycle?
• Social media on the global stage – potential pitfalls
• Localising messages and engagement
• Social listening in a global setting
• Detailing your international social media strategy
• Measurement of social media use within your organisation and impact on success - what can be measured and how?
• How can marketers make more use of social media data?
• Action planning

Marketing Courses

• Effective Copywriting
• International Branding
• International Social Media Strategy
• Introduction to Marketing

Specialisms

• Finance
• Sales
• Marketing
• Customer Service