International Consumer Behaviour

Due to the impact of Coronavirus, our 'International Consumer Behaviour' training course, can also be delivered to groups via live webinar, or delivered as an eLearning module.Contact the Training South West team to discuss further.

Aims of the course

If you sell a service or product, it must meet the needs of your target market or consumer. When working internationally consumer behaviour changes from country to country and culture to culture.

This course has been designed to develop an awareness of international consumer behaviour and to boost your international presence by delivering what's needed.

Who will benefit from attending?

  • Business owners
  • Global managers
  • Account directors
  • Business development executives
  • Exporters
  • Ref Nr:
    IBICB
  • Experience Level:
    Standard
  • Group:
    Main Group

Participants will learn to:

  • Design a blueprint for consumer analysis Identify different consumer behaviour patterns
  • Understand the role of values in different consumer settings
  • Utilise values to promote services and products in such a way that overseas' consumers feel comfortable with them
  • Understand the role of culture on targeting, product placement, marketing and the sales process
  • Adapt consumer related processes and approach to different cultural requirements
  • Promote and protect the company brand
  • Build customer loyalty across cultures

Key topics covered:

  • Customer behaviours home and away
  • Buying habits, negotiation styles, wealth and the law
  • Intellectual property rights – do you have any?
  • The meaning of your brand abroad
  • Marketing to culturally different consumers
  • Price, offers and promotions and the perception of value
  • Building customer loyalty in an international context
  • Advertising, brand awareness, PR and disaster management
  • Appropriate service behaviours
  • Building an action plan

What's included?

The majority of our courses are customised and delivered in house. Our standard fee for customised course delivery over the duration of a day is £950.00, which includes diagnostics, course customisation to ensure the course meets the specific needs of your organisation, materials and delivery to groups of up to 15 people. This equates to a training investment of £65.00 per head. Certificates are issued upon completion of the training for all participants.

Our South West training teams cover Dorset, Devon, Cornwall, Somerset and Wiltshire. Whether you're in Exeter, Bath, Bristol, Taunton or Salisbury, we have experts trainers at the ready to deliver high impact training to your staff. 

Contact us to discuss further. 

Find Us

Training House
Sherborne
Dorset
DT9 5LN

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